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Hearthstone photo

Brilliant Hearthstone ad pokes fun at Japanese corporate culture

Well Played
Jun 28
// Josh Tolentino
It's a cliche at this point to describe Japanese work culture as "quite hierarchical", but it is true that bosses, company officials, and executives are afforded a level of deference that's not as common in other cultures. Un...
Look at this jerk photo
Look at this jerk

Try to ignore the d-bag marketing for this neat translator gizmo

Cool device, uncool dude
Jan 07
// Josh Tolentino
Here's a new one to file under "Why We Can't Have Nice Things": Tone-deaf marketing stunts. Like this one, for a neat little thing called the "ili" Wearable Translator. It's a little white slab about a bit smaller than an Ap...
Destiny photo

Ryo Katsuji knows best how to recruit a Destiny fireteam

With top-tier cosplay
Sep 11
// Josh Tolentino
It's not entirely baseless to say that Japan's gamers haven't been quite as taken with the shooter genre as their comrades in America and Europe, but Glorious Nippon does house a small but dedicated fanbase for the genre. An...
Metal Gear Solid V photo
Metal Gear Solid V

Metal Gear Solid V's last commercial gives the bride away

Plus mecha nostalgia with Kojima
Aug 30
// Josh Tolentino
Everyone knows Japanese commercials are delightfully zany, often bordering on surreal in a way that usually doesn't help much to sell the product itself. Thankfully for the world, Metal Gear is just as zany, perhaps mor...

Shrimp Cannon photo
Shrimp Cannon

Want Shrimp Tempura in 3 seconds? Take this cannon

Mid-air Ebi-Fry
Dec 02
// Josh Tolentino
You never know where useful information will come from. For example, would you expect to learn a secret technique for preparing fried shrimp in an instant from...a wireless carrier? Yeah, neither did I.  NTT Docomo's pr...
PS Vita photo
PS Vita

Sony invokes dongs to sell the new PS Vita

More like PENIStation, am I right?!
Jul 22
// Josh Tolentino
Remember that time in middle school you and your friends would get naked in the locker room and compare genitals? Me neither, but Sony does. This Japanese ad for the PS Vita calls up youthful PS-envy as young boys remark on ...
Yamaha anime photo
Yamaha anime

Yamaha wants you to be the Master of Torque

But no bike fights, apparently
Jul 09
// Josh Tolentino
We all strive to master something, be that mastering our destiny, mastering a foreign language (odds are it's Japanese if you're reading this), or even just mastering the art of killing time. Now motorcycle and keyboard make...
Daily Dose photo
Daily Dose

A Daily Dose of Ab Crunches: Wonder Core

Happy Birthday!!
Jun 17
// Josh Tolentino
Hiroko's out today, which leaves you trapped in here with me! Bahahaha! And for today's Dose, hot abdominal fitness courtesy of this commercial for the Wonder Core exercise machine, starring the sensational six-pack of ...
Attack on Titan photo
Attack on Titan

The Scouting Legion takes on the Bearded Titan

This is going to get hairy
Jun 10
// Josh Tolentino
So what if they want to devour us whole for reasons unknown? The least we can do is make them look good while doing it, right? Apparently, that's Schick's logic for trying to hawk safety razors for the sake of mankind's grea...
CM photo

Schwarzenegger & Willis starring in new Kowa coffee ads

Mar 28
// Tim Sheehy
The latest bit of marketing for Kowa's new "Power" canned-coffee line features aging-action stars Arnold Schwarzenegger and Bruce Willis getting their hands dirty and shouting power at the top of their lungs. While it's...
Ping Pong photo
Ping Pong

Here's another colorful new Ping Pong CM

They're dragging these out, aren't they?
Mar 15
// Ben Huber
Briefly: here's the latest CM for Masaaki Yuasa's Ping Pong anime, based off of Taiyo Matsumoto's manga. They've been releasing character-themed CMs for the past few weeks and each one gives a little tease at what to expect ...
PlayStation 4 CM photo
PlayStation 4 CM

Watch Sony's latest Japanese PlayStation 4 ad

Features cosplay, Metal Gear, Yakuza, and more
Feb 13
// Tim Sheehy
Check out Sony's latest commercial for the PlayStation 4, set to launch in Japan on February 22nd. The ad features a multi-cultural cast of gamers and cosplayers who, rather than actually play anything, jump around and pose ...
Drakengard 3 photo
Drakengard 3

New Drakengard 3 TV CM in both Normal and Hard flavors

This looks like a Drakengard game
Dec 16
// Elliot Gay
The first two Drakengard games are not very good. In fact it's no stretch to say that they're fairly bad. That being said, both Drakengard and Drakengard 2 (especially the former) are incredibly strange gaming experiences wi...
Tearaway photo

So this is how Japan plans to promote Tearaway

But does the game come with one of those hats?
Dec 08
// Josh Tolentino
Hey, have you played Tearaway yet? You should, if you own a PS Vita, as it's pretty great. Media Molecule's papercraft platformer is set to soon charm the people of Japan as it has the rest of the world, and Sony's revv...
Sony ad photo
Sony ad

Water droplets sing in Sony's latest image sensor ad

One of the raddest covers of Canon yet
Oct 23
// Kristina Pino
There are great and/or funny covers of Pachelbel's Canon in D. It's a versatile tune that lends itself to creativity, and I've got a new one to show you. Sony has officially made my list of rad covers of the tune with their ...
Madoka Magica photo
Madoka Magica

Madoka Magica The Movie -Rebellion- trailer subtitled!

Aniplex provides fans with a subtitled trailer for the upcoming movie.
Oct 16
// Ben Huber
So you're all set for the final Madoka Magica film, -Rebellion-, right? You've picked up your tickets and have planned your road trip to the theater (because it's that one theater that's kind of close to you but a little out...

She's Winner! Hatsune Miku's Chrome ad wins at Cannes

Jun 20
// Josh Tolentino
Yes, that Cannes. The one in France. Well, the "Direct Lions" part of it anyway, the one that's concentrated on advertising rather than movies (cue snarky comment about all movies being ads anyway). Hatsune Miku, everyone's ...

KFC gets weirder when Kyary Pamyu Pamyu advertises for it

May 18
// Bob Muir
Okay, so nothing Kyary Pamyu Pamyu does is quite as weird as her video for "PONPONPON," but she's still pretty far out there. Of course, no matter how odd you are, if you're an idol, you pretty much have to appear in ads. Th...

Candy ad comes under fire for controversial AKB48 kiss

Apr 23
// Bob Muir
A recent ad for Pucchu candy featuring AKB48 has caught the eye of the Broadcasting Ethics and Program Improvement Organization, a Japanese broadcasting standards group. They claim the ad, which depicts members of AKB48 passi...

Jean Reno continues to play Doraemon in awesome CM's

Apr 08
// Elliot Gay
Remember a while back when we posted about French actor Jean Reno starring in a series of Japanese commercials based on Doraemon? Yeah, there's more. The Toyota commercials take the Doraemon characters and age them by about t...

I don't really understand the PS Vita's first commercial

Nov 27
// Josh Tolentino
Now, you could watch the commercial below and argue that there's not all that much to understand besides the platform's release date (December 17th in Japan), and the text that says "The Future of Video Games is Changing". Bu...

Here's the new Fate/Zero commercial to go loony over

Aug 23
// Josh Tolentino
Yes, and there is a good reason to go loony, because we're just weeks out from its Fall 2011 debut! So feel free to get hype, Type-Lunatics! The next several commercials' worth of your Youtube time will be spent watching watc...

Tommy Lee Jones is making new BOSS commercials

Aug 05
// Dale North
It never fails. Take someone to Japan for the first time and it seems like the first thing they do is jump back in surprise at advertisements for Suntory's BOSS coffee. I'm so used to seeing it that the ads never look out of...

An ode to itchy crotches, sung by Japanese salarymen

Jul 01
// Bob Muir
This ad, found after the break, looks like a normal ad for a product, with lots of salarymen gloriously singing about some sort of product. But that's only because you likely don't understand Japanese. If you did, you'd reali...

Perfume launch new English site & get their drink on

Jun 27
// Hiroko Yamamura
I love Perfume! Japan's hit technopop outfit are having gigantic year, finally gaining some much deserved exposure in the US. Their classic hit Polyrhythm was just featured in the sound track for Cars 2 film. To cel...


Jun 14
// Josh Tolentino
That's "Miss Hatsune" to you, you amateur.

Arashi's Nintendo CM series continues with Nintendogs

Feb 10
// Colette Bennett
The peeps at Nintendo are very smart. For instance, they know that Nintendogs sells like hotcakes, and they also know anything with Arashi on it sells like hotcakes. What's the solution? Why, to combine the two things of cour...

I didn't think Happy Meals could make kids truly happy

Jan 24
// Josh Tolentino
And I still don't, because those kids in the following McDonald's commercial look crazy, not happy. I'd blame Spongebob. And maybe matty for bringing it up in his c-blog. Thanks, matty!

Let this commercial make Christmas a little less special

Dec 24
// Josh Tolentino
Or a little more special, if we're talking about it in the "special-needs" sense of the word.

Submit to the adorable zombie apocalypse in I Love Zombie

Dec 13
// Bob Muir
Zombies are horrible creatures, the remnants of humanity reanimated into a mockery if their former lives. Their slow shambling, their mindless craving of human flesh, their ability to grow their numbers through infection...I ...

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