It's awesome Japanese commercial time!

Dog daughter?
Jul 09
Our favorite grumpy shiba-inu, Otousan graces us with his presence, Madoka gets a live-action, and I get hungry for chocolate snacks. I don't think my brain could handle much more. I also have an incredibly twisted desire for curry. read

Veteran actor Kai-kun retires from Softbank Otousan role

Son Kaito-kun to assume the throne
Apr 27
For seven years, we've been accustomed to Kai-kun playing the fatherly figure in Softbank's series of ads. Now it's official: Kai-kun is retiring from acting at an elderly 11 years old and handing over the role to his son, Ka... read
Japanese commercials

It's awesome Japanese commercial time!

One more peek!
Sep 18
With summer coming to a close, the advertisements are ramping up, preparing to stockpile Japanese consumers with entertainment in the colder months. This week's roundup, courtesy of JPCMHD is not without tons of energy and e... read
Japanese commercials

It's awesome Japanese commercial time!

More Bob Sapp!
Jul 30
I'm not sure how many of you are in the market for the addable new Mercedez Benz A-Class, but if you were, I'd be mad jealous. That car looks cute! That's just one of the new commercials rounded up by our friend JPCMHD. Ther... read
Japanese Commercials

Feast your eyes on Japan's latest TV commercials

Just like watching TV in Japan!
Mar 05
The commercials airing in Japan over the last couple weeks have been pretty darn entertaining. We have some advise from Robert Dinero, a visit from Koda Kumi, and some delicious looking Kit-Kat. This all comes from the hard ... read

Be a Friend to the victims of Tohoku

Suit your iPhone up for a good cause
Feb 12
It's hard to believe it's almost been two years since disaster struck the people of Tohoku and surrounding regions. Many survivors are still attempting to try to piece their lives back together. Japanese mobile phon... read

Otasan insists you use Ultra Wi-Fi

Nov 08
The world's most popular Shiba-Inu, Otosan is back! This time he's not alone! Ultra-man and the rest of the Shirato family want to get you on Ultra-Wifi, the newest mobile hot spot product from Softbank. I always love the Sof... read

Otosan plays ball

Apr 25
Hey everyone, new Japanator intern Tyler Jones here. You may or may not know me from Tomopop, but for those of you who don't I have decided to win your trust and admiration with videos of loveable dog Otosan playing dogeball.... read

A giant meteor has flipped Otou-san upside down!

Jan 03
Otou-san? Otou-san? Are you alright? Clearly, the giant meteor that's heading towards Earth has you all flustered. It certainly doesn't help that the family's meatballs are suddenly up and disappearing! The video after the ju... read

Otousan hates the new guy; I love the new pots

Oct 20
HAHAH! These Softbank commercials keep on getting better and better. Kai-kun is seriously becoming a better actor with age. His portrayal of a pissed off Otousan is spot-on here.I love how angry he is. He doesn't li... read

Otousan's new dad just happens to also be my husbando

Aug 30
You know that we like to keep up with the adventures of Softbank's adorable mascot Otousan around here. However, there's only one thing that's better than a new Otousan commercial, and that's an Otousan commercial with Matsud... read

Softbank's Oniisan ties the knot

Aug 18
Dante Carver, who plays the son/brother in the popular "Otosan" Softbank ads, got hitched to 23 year old fashion model Akiko Matsumoto earlier this month. For those of you who aren't too familiar with... read

Surf's up for Otousan in newest SoftBank CM

Jul 29
Otousan > Cody Maverick. Since the precursory evolutions of the modern-day surfboard in the 50s and 60s, people have been trying to get dogs to surf. Sometimes it's cool, and sometimes it borders upon retarded. Yet, when o... read

Softbank + Zynga: Japan is about to get Farmville'd?

Jul 29
I don't see Farmville or any of Zynga's other properties appealing to the Japanese public, but I guess I didn't see them appealing to me either. I'll admit that I'm addicted to Frontierville, Zynga's newest Facebook-based soc... read

Otousan runs for Prime Minister

Jun 21
While you may have already had the main course for cute dog action today, don't forget about desert!The latest advertising campaign for Softbank featuring their lovable character Otousan has been running in Japan. Probably pl... read

Otousan is in the way in the newest Softbank CM

Apr 17
I have to admit that I am a complete and total sucker for anything featuring Otousan. Since he is featured in all of Softbank's commericals, that makes me addicted to those too. In the latest one, he gets in the way as mom and Aya try to have a conversation (and fail miserably). Hey Otousan, feel free to get in my way at anytime, ok?You can find the video and translation after the jump!  read

Several Japanese carriers to offer unlocked phones

Apr 05
For years I've been wanting to get my hands on a sweet NTT Docomo or Softbank phone, but have been unable to due to government enforced restrictions. While it was theoretically possible to own a Japanese handset, us... read

HNNNGGGG: Otousan wears a school uniform

Mar 31
I knew it was only a matter of time before Softbank put our favorite dog in a school uniform. It has happened, and it was worth the wait. Actually, they also put Okasan in uniform. It looks like the two are on a high school d... read

Do Want: Walking, talking Otousan

Feb 01
SoftBank. There's no end to the promotional products they spit out. And Otousan freaks like myself keep eating them up. The newest is a walking and talking Otousan. It's not even about mobile service anymore. The dog is such ... read

Who wants Otousan speakers? Everyone.

Dec 21
Remember that ridiculous Softbank commerical with Quentin Tarantino? The one with the Otousan cellphone speaker that Dale was admiring (frothing) over? Well, the speaker is now real. Much like the Otousan slippers that squeal... read

New Softbank CM stars Quentin Tarantino, speaker dog

Dec 02
Amazing. Never would I have imagined that Softbank would cram so much crazy into a commercial. I mean, they already had their talking dog, Otousan. But now they've added famed movie director and fellow Japanophile Quentin Tar... read

Quentin Tarantino takes on Softbank and Otousan

Nov 11
Of all people to join the Softbank family as that "crazy uncle," I did not expect Quentin Tarantino to be that man. While I'm not a huge fan of the man's works, I was really impressed with Inglorious Basterds and am... read

Otousan meets Nico Nico, hilarity ensues

Oct 16
I know I've already posted a video today, but I couldn't help myself. I can't really sum it up in words, so you're just going to have to trust me when I say it's nothing short of epic. It also reminds me of a certain Lucky Star video Brad posted awhile back. Just in case you missed that though, you can see it after the jump. read

This Softbank ad makes me care about SMAP

Sep 28
Protip: ditch the mullet. Otherwise, SMAP has instantly become cool in my book.[Thanks to Michael Pinto for this]  read

I want these slippers

Sep 17
 I swear to God; I would never take them off. In other news, it looks like Otousan is doing fine after his accident.  read

Otousan is alive! Softbank's mascot recovers from the piano incident

Sep 15
 Poor Otousan.  In case you don't keep up with the Softbank commercials (and you should), the little dog was crushed under a piano in the last CM, leaving his family in a tizzy and fans like Brad Rice, Dale North an... read

Softbank ad man Yoshimitsu Sawamoto on his love affair with advertising

May 14
Yoshimitsu Sawamoto is the man behind Otousan, the ad campaign for Softbank that Dale and I have an unending love affair with. And so he recently talked with the Daily Yomiuri about winning the Japan Advertising Agencies Asso... read

Softbank bringing the iPhone to Japan

Jun 04
Of the three Japanese cellphone providers, Softbank has always been strikingly different from competitors AU and DoCoMo. Softbank ran pricing schemes that undercut their competitors, focusing on short-term cellphone users: te... read

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