DestructoidJapanatorTomopopFlixist


Aniplex to start publishing in the US with Gurren movies photo

Well, how's this for something to wake up to? Aniplex America, who we've seen working with Bandai Entertainment for a number of years, has finally decided to get into the distribution market. For their first trick, they're going to be releasing both of the Gurren Lagann movies this summer. The first movie, Childhood's End, will be available July 1st, while The Lights in the Skies are Stars will be ready on July 30th (what a wonderful birthday present!)

Aniplex's relationship was previously one of a facilitator, helping to bring its properties over to the US, and establishing a branch over here so that it could readily work with a number of companies -- most prominently Bandai Entertainment -- to get its properties onto shelves.

In the exclusive ANN interview, Aniplexer Hideki Goto said that since there's been a dwindling number of publishers here in the US, so they figured it would be high time to do it themselves to ensure that their works were seen by the US audience.

They're not stabbing Bandai in the back here, though. As of right now, all of Aniplex's titles will be distributed exclusively through Bandai's online store. Combined with their pricing plans, it creates a bit of a tricky situation, in my mind. Follow me after the jump, and I'll discuss it with you more in-depth.

Aniplex is offering a limited edition of each film, along with a regular edition DVD. The limited edition will contain a bonus disc with Parallel Works videos, the Japanese movie book and postcards that were in the Japanese DVD release, all for a price of $49.98, while the regular edition will cost $49.98 (list price), while the regular edition will cost $29.98.

A bit high, no? Well, they're promoting these as speed-sub versions, like when Bandai Entertainment put out the sub-only editions of Gurren Lagann rather quickly. Plus, if you pre-order the titles, they'll knock $10 off the price of the limited edition, and about $7 off the regular.

Their pricing scheme seems a bit high, in my mind, and somewhat endemic of a Japanese publisher. Especially when they're considering adding in dubs later, followed up by a Blu-ray release. I can hardly imagine a version featuring dubs, or a Blu-ray edition to be much cheaper than the price points they're offering.

So, what is it that they should do? The speed subbed versions of Gurren Lagann were $30 for two discs, which was meant to appeal to those fans who really wanted it bad, and the dubbed versions went up in price about $10 or so.

I think Aniplex is setting the bar a bit too high for themselves on the prices to start off with, especially considering the fact that they aren't handling any licensing fees, and are teaming up with Bandai for production and selling, so a lot of their initial overhead is taken care of.

Maybe they have to report bigger numbers to Aniplex back in Japan in order to make this US venture successful? Who knows. I just wish I could be at C2E2 to get a few minutes with someone at Aniplex to discuss all this.



MOAR top stories:




Legacy Comments

Bandai has been charging higher fees for their shows as of late so it doesn't really surprise me that much. I just hope they realize you can't sell dvd's in America with a Japanese mindset. Though I love Gurren Lagann, the movies don't add enough for me to spend $60.
I really have an issue with the name of the second film. Its a bit... gay.
Normally I would think this is great however I am not so sure with how they are doing it.

They are making the titles they are to be releasing somewhat difficult to get because they will ONLY be available on the Bandai shop. Which needless to say makes no sense. If you were to pick a single place online to sell a anime product it should be right stuff for many reasons not the least of which is that most anime fans buy their anime through Rightstuf. I can't think of anyone off the top of my head who uses the Bandai shop with any regular purchasing habit's.

The big hit against them(at least for me) is they said more or less they have no intent on ever doing dubs for what they will be releasing unless it's going to air on US TV which is needless to say very unlikely.

Now I am not against sub only but I would like the company to be a bit more open minded about dubs. I supported Sentai in their sub only endeavor because I hopped at some point they would make some dubs and they are starting to do that again but Aniplex basically said they will never be doing so and that's a shame to any dub fan like me. Why support them if you know the title you are supporting will never be made available in the way you want it?
At first I saw the announcement and the first releases and I was like 8D

but then I saw the price and the fact that they're releasing a blu-ray later.

And I was like :-/

I know we're getting a lot for the money if you get the limited release, but damn. It looks like it's going to be that much more expensive to be a non-pirating Otaku in the future.
I pre-ordered the LEs this morning, more for Parallel Works than the films. It sucks I'll have to buy them again for the BluRay release. Luckily I have a good use for my DVD copies when I get the BluRay's but it is still too steep a price to pay, yet I pay it willingly. This is the life of an otaku!
I preordered the regular editions this morning. I was just reading another article that mentioned someone saying we've gone from an anime industry, to a hobby, and I think this is spot on. I see the price and format as an 'early adopter' thing. Like someone who wants to pay 4k for a 3D Television right now. A sacrifice that needs to be made so that we can get cheaper later. I loved the GL movie, so I wouldnt mind owning a DVD copy for 23 bucks right now, if it means some time in the near future I can rebuy it on Bluray, and maybe even not have to make the format decision if/when future titles get simultaneous releases.


So Aniplex: Bring on the slightly higher priced sub-only titles through Bandai. I'll buy in hopes to help you grow, because the prospects for the future of your plan could be pretty great.

Media Blasters: Go forward with the change to box sets and streaming for marketing if you want. It's what I've been waiting for. If my Ah My Buddha preorder keeps you afloat long enough to bring me a Kanokon Boxe Set or a Moribito box set later, or dare I say even some blu-ray's, I'll keep buying your stuff too.

Sentai: Not much to tell you guys because you keep licensing titles I actually like. I love that a Blu-ray is on the horizon. Just dont skimp on the qualities on those releases. The community appreciates detail.

NCS: Much like Aniplex: I WANT yout tiles. BAD. So bring on the LE's, slightly higher prices. You guys are 'new', and I want more, and I want Bluray eventually, so sell me whatever you can now. I'll try my best to work it into my burget.

Why? Because I love this hobby. I WANT it to grow and succeed. If I cant get EXACLTY what I want now, it's unfortunate, but I'll bite. Because the payoff later will more than likely be worth it.
I still haven't bought the TV run of Gurren Lagann because it's so monstrously expensive.
Ooh, that price is a bit much, and that's coming from a guy who bought all three of the speed subbed DVDs AND one of the regular ones afterwards. Besides, I've already seen both in a movie theater, so my Gurren Lagann experience is complete.
@u_nick That is exactly why I buy as well! Well said! It is an investment in the hobby!
As huge a fan of GL as I am, I still can't find myself ordering these. There's just something that doesn't rub me the right way with this. With other companies I have numerous options in ordering my anime through DVD Pacific, Deep Discount or Amazon in finding something at a decent price. Being forced to order from the Bandai store leaves a bad taste in my mouth.

I also had issues with preordering Tora Dora from the NIS site, but I broke down and did it anyway since I don't think there will be later editions with more content that as a fan I would want to own. Plus NIS is a much smaller organization than Bandai or Aniplex. They probably need the preorder more than the giant conglomerate.

In short, don't ask me to buy something for a pretty high price now when I'll be buying a better product down the line for the same price or higher.
@Irothin Yeah, same here. Over here in the UK to get all three volumes would cost £105 (about $160). It doesn't help that I see the movies as just compromised versions of the TV series. I'll hold off for a Blu-Ray release.
@Pedro Cortes

The NIS stuff was available else where. I know for a fact it's on right stuf and I think I heard it was on amazon as well but I haven't looked.

Aniplex despite being a bigger company is making them ONLY available through 1 site that most people don't even know exists. The shipping rates are also retardedly high depending on where in the US or Canada you are reaching the double digits easy.

The other thing people need to keep in mind is price. People have been saying oh this is kinda high but not to bad. Keep in mind these are nothing but movies. What pricing scheme do they intend to have for series? I could easily see the price sky rocketing for a TV series on Blu-ray even nearing what Bandai Visual tried to do.

It's really hard to say right now with so little info and I guess time will tell but from my standpoint they are doing so much wrong I can't see them being successful.
@ Irothtin: Granted, I got the edition with only the Japanese language track, but I picked up each of those 3 volumes (with 2 discs per volume) for $20 apiece, and that was at Best Buy, over a year ago. I'm sure you could find similar pricing - or cheaper - now. While I lament not getting the extras that came standard with the dual-language edition, I felt that was a keen price for Gurren Lagann, and realistically, I'd just be watching it in Japanese anyway. There's one series I may pick up again if it ever gets a Blu-Ray release (and subsequently, purchase something that can play Blu-Ray discs).
@Reibooi
Haha, you are correct. Then I don't feel bad for ordering Tora Dora!

I dig what you're saying about the price. I didn't mind paying 30 bones for the sub only release of Gurren because the price was right for what is essentially a stripped down and quickly released product. These are being charged full price with the promise of the full (and likely more expensive) product coming later. That ain't cool.
Not to sound like a broken record from yesterday's Haruhi debacle, but my only gripe with this is not having a real theatrical release or a Fathom screening. These movies were meant to be shown on a big screen, and I feel like no matter how "blu" the "ray" you just won't be seeing it the way it was meant to be seen, at least once.

Other than that howvever, this release is fantastic and the inclusion of the Movie Program and Parallel Works is one of the best "extra" moves of any releases ever.

In any case, Aniplex delivering to the US community directly is an Amazing turn of events, and I certainly hope anyone with the money contributes to keeping them well stocked on the money it'll take to bring us more goods, and nobody can say GURREN LAGANN ain't worth the Money when it really comes down to it.
@EpcotServo

Gurren Lagann itself is worth the money sure. But 2 recap movies are not. Especially when you take shipping cost and future releases into account.
My question what will the future Blu-ray release include will it include the parallel works or no.
Also I own the speed subs of Gurren Lagann. Which I watch more than the dubbed versions.
Btw something I would like to mention.

The above article makes it seem as if Aniplex will release dubs at a later date and according to ANN that's not the case. They said they will never make a Dub unless it is a show that is going to air on US TV. Otherwise they will never dub something.

The exact quote.
"Of course, it is ideal to make an English dub. However, there is also a trend that fans want to see new titles as fast as possible. Making an English dub takes a long time and costs a lot, so we may miss the release timing for future releases. If a title has a chance for TV broadcasting, it is possible to create an English dub, however, we don't plan to make a dub version and release it later."

Basically meaning they will not do a dub so they can releasing the product quickly and regardless of sales they will not go back and dub it and re release it at a later time. No TV Broadcast = No dub for Aniplex something that has basically equaled a no sale for alot of people over on the ANN forums.(myself included depending on the show/movie)
@Reibooi Yeah, sorry, my wording was misleading there. I meant that as an in-general. Too many thoughts racing through my mind while writing this.
I will wait for the Bluray with dub, I see no reason at all to release a sub only version. If the fans won't wait for the dub/sub release, what makes them think that they'll wait for a speed sub only?
Have the TV series on DVD, will wait for movies on Blu-ray. Me thinks Aniplex is falling into the Bandai Visual trap as well.


Facebook Shares





Around the web