The fourth Bleach movie has been announced, courtesy of the 1/14 issue of Weekly Shonen Jump. The only information we have on it so far is that it will be in theaters sometime during winter 2010, and will deal with "full" or "perfect" Hollow-Ichigo, depending on which translation you favor.
The interesting thing about this is that the topic doesn't lend itself to becoming a side-story, which is what the Bleach movies have been thus far. Typically, movies in major franchises like this seem to take place in an alternate universe from the television series- and while hard-core fans can generally tell you where in the series' continuity the movies supposedly fit, it never really matters. Since the nature of Ichigo's Hollow form is critically important to the overall Bleach storyline, I don't see how they could develop it in a movie and then fail to acknowledge the events of the movie in the series. I suppose they could have Ichigo do something as a Hollow and then forget all about it by the end of the movie, or use some other cop-out, but I'd like to give the writers the benefit of the doubt. Come to think of it, they have been rather ambitious with the filler storylines in Bleach lately (by which I mean, some of them have a point), so maybe this is just a continuation of that trend.
I haven't really been interested in the storyline since they were using Ichirin no Hana as the opening theme, but I do find Ichigo's Hollow form interesting; not just because the character can kick ass more effectively as a Hollow (because you know, clearly what everyone on Bleach needs is to be powered up some more), but because the character seems to hold the answers to how the whole Human/Shinigami/Hollow/etc. system works in Bleach- provided that Kubo actually has an answer. Again, I like to give people the benefit of the doubt.
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Kubo is a talented artist, and his designs are dynamic and unique, but I feel he'd be much more effective if he were paired with a writer. That way he could just focus on doing what he does best without having to worry about making a decent story.