Bullet train commercial goes viral, brings hope - Japanator

Bullet train commercial goes viral, brings hope

4:00 AM on 04.28.2011


In the wake of the earthquake and tsunami, advertisements were pulled across the board from Japanese television so as to not be insensitive by virtue of bombarding people with commercialism. However, one commercial has now risen from the wreckage of being pulled off the air, and it's so popular that it's quickly going viral.

The commercial is about a train that makes its maiden voyage through the southern island of Kyushu, with people running alongside the train cheering it on and just general well wishing. The commercial really shows off that typical solidarity and hope that I perceive the Japanese people as having a lot of, a perfect sentiment in these times.

I have to admit, I've never felt happier watching a commercial for a train (never thought I'd say that.) The only way this could have improved is if they could have filmed on a sunnier day, but still, the clouds don't diminish the genuine joy emanating from these people. It's kind of refreshing just to see these people happy and celebrating (even if they are celebrating a train.)

Hit the jump below to see this commercial, sit back, and smile.




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