Define "Moé" and that will tell you if it is or isn't killing anime
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Part 1: The Definition.
The biggest problem we are having is that we are using a word haphazardly without actually defining what it is. We as asking ourselves if different anime shows are blurring together because they are soaked in moeblob juices and have no real content. Like those stupid chocolate balls. Taste good, but in the end it's hollow.

So what is moé? If it can be male, than why it is mainly only used of cute girls? What we say is "Tsundere" or "Yandere" is not restricted by age, looks, or gender. Clint Eastwood on Gran Torino could be said to be Tsundere. Old, mean, but very loyal to the (literally) the end, but is he Moé? So again, what is Moé


Click to read their respective "Moé" in terms of anime.

After thinking way harder than I should have about it, The Office (US) could be easily said to be a Moéblob. It is literally the U.S. version of a slice-of-life. The Office is the day to day life of Dunder Mifflin. It is what happens when K-On meets office life. It has Tsunderes in the likes of Dwight, Angela, Oscar, and Erin. Andy could be said of being Yandere in Season 2, before he went to anger management. It even has those cute moments that Moéblobs are known for. Kevin spilling his chilli, and "Jim is passionate about itallian food" segments come to mind. So after comparing The Office with nearly everything Kyoto Animation has done, I have a clear definition of what moé is.

Moé alt. spelling Moe (moe-eh moe-E) Adj. 1) A character that the viewer cares for. 2) Describes an action thought to be cute. 3) A character the artist intends to be cared for.

Moéblob alt spelling Moeblob, Moé blob, Moe blob Adj 1) A form of literature that has no true antagonist. 2) A piece of art that is thought to have been made so that the viewer cares for it.

The first definition that I came up with for Moé would correctly describe most of the characters of The Office and the likes of K-On. We care for most, if not all the characters of The Office and K-On. The second would describe the likes of a maid spilling a drink, or Kevin spilling his chille. The final one is a catch all that can be used for films like Sleeping with Hinako. We know that we are intended to care for Hinako, so we call her Moé.

All shows that we describe as Moéblobs have no true antagonist. The Office never really has a real antagonist. Ryan would be the only one that comes close, for about 3 episodes. K-On has no antagonist. This is because life has no real antagonist. The last is also a catch all. It would make it so that the forms like OS-Tans would be considered Moeblobs.

Part 2: So is anime dead? Or Should I call 911?



Because I defined Moé as overall care for a character, the answer would be no, it's not dead. The reason why is easy, we are supposed to care for the character. Astoboy comes to mind in a flash. We care for Astroboy as he is abused time and time again. We truly want to save him in the very first episode, and want to give him a loving home. Hell, Lupin the Third we even care for. He is a dirty perverted thief, but we care about him enough that we continue watching, and he is a thief!

Until we stop caring about what our character are doing, anime is going to live. For without care, there is no viewership. It is trait that was thrown about on female anime character, without any thought. The truth was, we had Moé right under our noses, but were stuck in the Land of the Rising Sun to look elsewhere, and therefore we could not define it. As long as you care about whatever, it can be described as Moé, end of story.




Legacy Comments

The thing is that everyone has their own definition of what is and isn't moe, which leads to inevitable arguments.
First, why the hell is it not popping up under "Blogs".

Anyways, everyone does have their own definition. That is why I chose to try to make a real definition for "Moé." That is the only way we can really put an end to the debate.
The problem with that is that not everyone will want to accept your definition, since it might not apply to them, or they might just want to play the Devil's Advocate.

The way I see it, debate will always exist over the issue, since moe is such an ill-defined and subjective term that almost nobody will ever agree on what it means.

On a tangential note, those same reasons make it incredibly hard to adequately explain moe to a third party...
Love it! Great Article. Well done.
For the sake of discussion, I'll assume your definition of moe is THE definition of moe. And, to be fair, you make a good argument for your definition. However, you posit a question early on that's never addressed again: "If moe can be male, than why is it mainly only used for cute girls?"

This, I think, represents the heart of the issue for skeptics like me. When someone claims that moe means you simply care about a character, we then think, "Well, why is a character like Roy Mustang from Full Metal Alchemist never described as moe? He has tons of fans that care about him. And why is Cromartie High School never described as a moeblob show? It has no true antagonist."

If I went to a popular anime forum and asked, "Is Casshern from Casshern Sins moe?" I seriously doubt even half the people would say, "yes". I'd predict that some fans of shows we traditionally call "moe shows" would say he isn't, even though I certainly care about Casshern.

In summary, I would like to accept your definition of moe, because I feel like it could please both parties; however, I feel like otaku culture has consistently applied the term to similar shows and characters and not to others, which doesn't gel with your definition. And I think your question at the beginning ("why mainly cute girls?") is very important to understanding how the otaku culture decides what is or isn't moe.

I believe the solution is pretty simple: we need to change what we mean by the term "care for". Right now, you're using it to say we are invested in the character's life (if I'm mistaken, please correct me). I think the definition of "care for" that most accurately applies to what the otaku culture thinks is moe, though, is "to protect; or take actions that benefit the object of one's affections".

So I think a moe character is one that you not only like but also want to take care of. And, naturally, the characters that would most likely inspire these feelings would be young girls, which explains why shows like Lucky Star and K-ON have characters are widely considered to moe, but Black Lagoon does not.
I did address it later. I mentioned plenty of my definition of male Moé, examples were Dwight and Clint Eastwood were Tsundere. My last blog post I said that Pam was Meganekko for wearing glasses, and having traditional "glasses girl" traits in the one episode where where she wore glasses.

So, the only reason that it is mainly cute girls is because the viewerbase is mainly males. If it was 1/2 males 1/2 females, then there will be more male moé. But that isn't happening anytime soon.
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