...and not in that "haunt your nightmares" sort of dolled up. Recently, some of the fashion trends in Japan have been pulling away from the more assertive and active girls, to ones who "don't want to live so much as to exist, preferably on a metaphysical level,” at least that's the quote the New York Times got.

While still a small minority, some girls are starting to rebel against the cultural message of the last ten years by dolling themselves up and avoiding the idea of a strong and powerful woman, taking one of two forms: Forest girls (mori) and swallowtail girls (ageha).

The forest girls have a natural feel about them, as they're strikingly similar to the eco girls, except that they don't really want to stand for anything important, just look pretty. Meanwhile the swallowtail girls are so dolled up that they're almost impossible to approach, and according to the NYT, the girls rarely go on dates because of their look.

I guess the plan backfired for them, then?