If you're a digital distribution fan, and have plenty of space sitting on your Xbox 360's hard drive, then you might as well go ahead and hop onto Xbox Live and download episodes of Bleach, Naruto, Death Note, and Blue Dragon for only 105 points per episode, as opposed to the normal 180 points.
I guess things are going all according to Viz's keikaku. More than anything, Viz is looking to entice people into checking out their shows, and while I doubt they'll go ahead and download everything right now, they'll get themselves hooked while this deal is going on, and hopefully move out to buy DVDs.
I'm wondering if Viz is going to go ahead pursue the same avenues with their content on the PSN? It's certainly a great promotional idea -- I'm surprised they haven't taken the promotions one step further and started offering the first episode free or something like that.