After a few rumors and phantom blog posts, PiQ Magazine confirms that it will be calling it quits after issue #4:
"It’s unfortunate that we’ll never get a chance to see how successful PiQ could have been, but a combination of low advertising revenue, poor business management and a lack of proper marketing and promotion all hamstrung the magazine from the start. We, the editorial/creative/production staff, did the best we could to put together a quality publication, but as we’ve discovered, without a good financial backing, it’s all an exercise in futility.
For those readers that were just starting to get behind the magazine, the staff of PiQ gives a hearty “thank you” to all of you for your support. To those of you who subscribed (or were formerly subscribed to NTUSA), more details will be coming soon."
This doesn't really come as much of a surprise considering the public outcry following their switch from the full-on anime coverage that Newtype USA provided, to the all-over-the-map general geek media coverage of PiQ. Of course this just adds fuel to the flames of all sorts of other rumors involving buy-out and shut-downs, but we'll just let those simmer until we hear any official word.
I feel like crying out: OH COME ON
But there's nothing I can do about it.