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10:00 PM on 03.28.2014

Schwarzenegger & Willis starring in new Kowa coffee ads

The latest bit of marketing for Kowa's new "Power" canned-coffee line features aging-action stars Arnold Schwarzenegger and Bruce Willis getting their hands dirty and shouting power at the top of their lungs. While it's...

Tim Sheehy

12:00 PM on 03.28.2014

Here's Levi and Mako on a banana

When I see a banana, I think of a tasty snack that's full of potassium. When Keisuke Yamada sees a banana, he sees a fresh, untouched artistic medium. That's right, Yamada takes the common banana and turns them into little ye...

Pedro Cortes





11:00 AM on 03.28.2014

First trailer for Vocaloid powered rhythm game IA/VT is trippy

Not content to let Sega hog the Vocaloid powered rhythm game market, Marvelous AQL has stepped into the Vita ring with IA/VT -Colorful-. This new rhythm game uses Vocaloid technology to power its main character, featuring ov...

Elliot Gay

8:00 AM on 03.28.2014

Rejoice?! A Certain Magical Index to get a big announcement on 4/10

I have a huge soft spot for A Certain Magical Index and A Certain Scientific Railgun. I realize that both franchises tend to dip into mind fields of tropes and deus ex machina, but I really do love the world and characters. I...

Elliot Gay

7:00 AM on 03.28.2014

More fresh Atelier Shallie details surface

With Atelier Shallie only recently announced for the PS3, it's about time for Japanese publications to start bursting at the seams with new info and screenshots.  Outside of a gorgeous new illustration of both main chara...

Elliot Gay

1:00 PM on 03.27.2014

Smartphone games make up half of Japan's gaming industry

I knew mobile gaming in Japan was a big thing, but I wasn't aware of just how big. According to CyberZ, a subsidiary of Japanese internet giant CyberAgent, the smartphone game market was worth ¥546.8 billion ($5.4 billion...

Pedro Cortes

12:42 AM on 03.22.2014

New Persona Q Trailers cast the spotlight on Ken and Naoto

The Persona Q: Shadow of the Labyrinth hype train continues this week with another pair of trailers, this time featuring Naoto of Persona 4, and the young Ken of Persona 3. Can't say I'm much of a Ken fan, but hey, you can't...

Elliot Gay



Annotated Anime: Kill la Kill episode 23 photo
Annotated Anime: Kill la Kill episode 23
by Elliot Gay

To quote a good friend of mine after watching episode 23, "my body exploded and then came back together."

With Ryuko back on the side of good, Kill la Kill dashes full throttle toward its climactic conclusion, bringing out all the heavy guns.

Our heroes finally unite as one, old characters (and looks) make dramatic comebacks, villains are shown their place, and nobody loses their way. The characters have reached the point of no return.

Let's get this party on the road.

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8:00 AM on 03.20.2014

We get story details for Corpse Party: Blood Drive

Corpse Party was one of my all-time favorite PSP games, and one of the few where I went out of my way to find every secret and nab every collectible. Who knew a top-down RPG-styled adventure game could be so engrossing and cr...

Dae Lee

10:00 PM on 03.18.2014

First trailer for Compile Heart's Makai Shin Trillion has lots of demons

The folks at Compile Heart have certainly been busy over the last few years. It feels like the Japanese game industry barely goes a few months with a new CH announcement. I got to hand it to them, they've been big supporters...

Elliot Gay

9:00 AM on 03.17.2014

Adidas hearts Pokémon with their latest promotion

As we get closer to the 2014 World Cup, expect to see a ton of sponsorship announcements in your local news. Let's face it: one of the world's largest sporting events is a great time to promote your product. That of course go...

Pedro Cortes

9:35 PM on 03.15.2014

Rejoice! New Durarara!! TV anime announced

[Edit: According to the Official Durarara!! Twitter, Studio Shuka was formed by a producer on the previous Durarara!! series, which explains why so many familiar faces are present.] A brand new Durarara!! TV anime was announc...

Elliot Gay

4:30 PM on 03.14.2014

Man travels across Japan on a series of stolen bikes

There's something romantic about leaving what's comfortable and just going. Whether on foot or in a vehicle, the idea of the open road and adventure is seductive and will pop into the mind of most people in our most restless ...

Pedro Cortes





8:00 AM on 03.14.2014

Meet Fuuko of Conception II: Children of the Seven Stars

The promotional materials for Atlus' upcoming Vita JRPG, Conception II: Children of the Seven Stars continue to roll in. This time around is a video introducing Fuuko, one of the main heroines in the game who can help you ac...

Elliot Gay

6:00 AM on 03.14.2014

New Digimon Story: Cyber Sleuth scans surface

I'm a sucker for RPGs that take place in modern settings. I get it, we all want to visit strange new worlds and unfamiliar places, but there's something utterly captivating about looking at normality through a less than norma...

Elliot Gay

5:00 AM on 03.14.2014

Huzzah! New Persona Q illustration and FOEs

With every new bit of information that Atlus drops, Persona Q: Shadow of the Labyrinth sounds more and more like a must-have. Much like the Etrian Odyssey games, Persona Q will in fact feature cartography elements in its dung...

Elliot Gay

2:00 PM on 03.13.2014

Burger King Japan wants you to eat their giant sausage

What do you do when your competition announces something special? Usually, you find something similar and ride their coattails into the land of profit. In the case of Burger King Japan, you show everybody your giant wiener. A...

Pedro Cortes

7:00 PM on 03.10.2014

Jump in the Wayback Machine to watch old-timey kendo

Watching films from the infancy of the medium is an interest of mine. It's neat to see how people lived back in that time and how they reacted to this new device that not only captured their image, but their movement as well...

Pedro Cortes



Go West! Sixty-Five: A Surge of Sacrifices photo
Go West! Sixty-Five: A Surge of Sacrifices
by Elliot Gay

Welcome back to Go West!, your [yet again not] weekly column about Japanese video games, sushi, and longingly gazing outside at the soon-to-blossom cherry trees.

This entry is coming to you folks a bit late, but at least there were two big-ish releases this time around! That's got to count for something, right?

In any case, follow me as I take you on an incredibly brief but magical journey through the new games of the past week.

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Annotated Anime: Kill la Kill episode 21 photo
Annotated Anime: Kill la Kill episode 21
by Elliot Gay

Last week's Kill la Kill predictions proved to be true.

I think ultimately the last thing anybody wanted was for this particular mini-arc to get dragged out for longer than a handful episodes. In a show that is often very fast paced, it was especially important that we didn't get stuck with a renegade Ryuko for too long. With the show coming up on its climax, Imaishi and his team needed to bring her back to the side of light and make her a contributing member of the party again sooner rather than later.

Thank goodness it turned out to be sooner.

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10:00 AM on 03.05.2014

World's oldest living person celebrates another year

[Editors note: This story was originally published as "World's oldest person celebrates another year." Our headline has been updated for the sake of clarification. Naturally, we apologize for any mental anguish this may have ...

Pedro Cortes

11:12 PM on 03.04.2014

New story trailer for Freedom Wars brings the drama

A joint development product by Sony Computer Entertainment Japan, Dimps and God Eater developers Shift, Freedom Wars is one of the biggest upcoming releases for the Vita here in Japan. It takes place in a future where much o...

Elliot Gay

10:14 PM on 03.04.2014

IN FLUX: Brand new east-meets-west musical collaboration now available

Ever wonder what it'd be like if Japanese video game music composers worked together with western composers? Wonder no longer. Brave Wave Productions latest album, IN FLUX, features a host of big and lesser known names in the...

Elliot Gay

3:00 PM on 03.04.2014

Let Manga 4 Movies recap the Oscars in hilarious Engrish

I'll admit it: I love Engrish. Yes, I know it's not exactly PC to say it that way, but there's no better way to characterize Japan (and some other countries') unique approach and use of English language, to amusing effect for...

Josh Tolentino





10:09 PM on 03.03.2014

Drakengard 3 DLC gets a trailer full of crazy

Square Enix's Drakengard 3 is one of the weirdest games I've played in recent memory. It's full of bugs, jank, is graphically unimpressive, and generally feels like a very early PS2 game.  Drakengard 3 is also filled wi...

Elliot Gay

12:00 PM on 03.01.2014

New Project Diva F 2nd trailer shows off all 36 tracks

Sega's Hatsune Miku: Project Diva F 2nd hits Japanese Vita and PS3 consoles on March 27. If you're a fan of rhythm games, I have no doubt that you probably already have that date marked on your calender. This series is popul...

Elliot Gay

11:00 AM on 03.01.2014

Soul Sacrifice Delta launch trailer is action packed

The first Soul Sacrifice for the Vita was an interesting take on the hunting game genre. Fast paced and a bit more easy to grasp for people new to the house that Monster Hunter built, it was dark, had a fantastic soundtrack,...

Elliot Gay

9:00 PM on 02.28.2014

Is this an advertisement, or just a strange video?

Oh, the wonders of Facebook. Some of the things I find on there are beyond strange, and I recently came across this gem. A lot of people were talking about it, so I knew it was going to be weird nonetheless. But I'm not reall...

Amber Hunt

1:00 PM on 02.28.2014

Host club shut down, forced 90 women into prostitution

There's been a lot said about the vicious circle of host clubs in Japan. How female hosts prey on the salary men, how male hosts prey on their lonely wives, how the female hosts then go to the male hosts for the same services...

Pedro Cortes

12:00 PM on 02.28.2014

Yup, Ar no Surge definitely has fields and battles in it

When it comes to videogame ads, I always find the Japanese marketing apparatus amusing, particularly for anything below the triple-A tier of development. Reason being, besides the endearing awkwardness of indie and mobile de...

Josh Tolentino