In Japan, Valentine's day is a high pressure situation. With Japanese people not hooking up like they used to, romance is quickly becoming a fading after thought. Things are even crazier on a day like Valentine's day, which puts a lot of pressure on lonely hearts in such a judgmental society.
A company has come up with rather twisted solution for relieving some of these social pressures. Valentine's Day insurance. Basically, you pay to have chocolates delivered to you on V-Day. In Japan, women give men chocolate to express their effection, not the other way around. So when the day comes, and you cubicle is a choco-free zone, your friends confirm your otaku loneliness.
Personally, I think the whole thing is pretty disgusting. I understand the desire to fit in and all, but making a business out of this kind of desperation is exactly what's wrong with my home country. Obviously, the salaryman lifestyle doesn't make dating all that easy, but come on, go out and find some love.