While at Japan Expo, we came across a small booth with all sorts of strange Gundam items: shirts, glasses, sneakers, and more. The line, Strict-G, interprets the Gundam universe into fashion, making it possible for fans to show off their love in an inconscpicuous way.
Their lines include collaborations with Onitsuka Tiger and Edwin Jeans, covering men's clothing and accessories. Jackets will ru you about 33,600 yen, while a shirt will cost 16,800 yen. Not cheap prices, but certainly within the range of a designer or speciality good. While some of the decisions I can't agree with (chest zipper pckets should never be "in"), I'm really impressed at the ability to make a fashion line that draws inspiration from an anime and still look right at home in GQ.
Gundam is one of the only series I can think of that has legitimately moved from being simply an anime series to becoming a lifestyle. It has pervaded the culture so much that displaying a life-sized robot is nationally acceptable, after all. People younger and older love the series enough to allow for an ever-expanding market to serve those fans. Perhaps another series will cross over for future generations. Neon Genesis Evangelion is a likely front-runner, but I don't think it'll ever reach the same level of acceptance as Gundam.
We took plenty of photos and video of the booth, and will be sure to visit the physical stores in Odaiba and XX when we're next in the area. So check out everything after the jump!
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