Japanese school girls dig fake school uniforms

8:00 PM on 03.21.2010 // Karen Mead

Apparently Japanese schoolgirls like their school uniforms so much that they want to wear them even outside of school. Of course, why wear a boring uniform when you can wear a nifty customized uniform from a retailer like Conomi or cecile? Nanchatte seifuku, or "just kidding uniforms", have gone from a minor curiosity to a major fashion trend.

The idea is that girls can either buy a complete school uniform for leisure wear, or buy mix-and-match pieces to assemble a custom seifuku. Some schools have more lenient uniform requirements than others, so girls can sometimes augment their compulsory school uniforms with trendy accessories. Even women decidedly past schoolgirl-age may purchase plaid skirts or other items from the nanchatte lines in order to put together a sharp ensemble.

The typical Western thing to do when talking about school uniforms is make a crack about the pressure to conform that Japanese face as exemplified by their fashion, but I don't think that's terribly relevant here, honestly. It's true that girls in non-Asian countries don't tend to be as keen on their uniforms, but a lot of school uniforms happen to be stupidly ugly. My first real experience with school uniforms was watching my Australian cousins deal with tremendously unflattering puce monstrosities- a far cry from the wide range of classy and fairly attractive uniform designs common in Japan. Plus, with all the idealized school uniforms seen in anime, the idea of the dolled-up school uniform gets a lot of exposure. Kampfer may have been a kind of lame show, but damn did I want one of those snazzy uniforms.

Maybe I'll get my chance; with nanchette seifuku becoming increasingly popular outside of Japan, maybe I should get myself some fake-uniform goodness for the brief window of time remaining before I get so old that it looks really stupid. Or better yet, send one to a needy Australian schoolgirl.

[Via Japan Trends]




 Reblog (or) Blog Reply

Karen Mead, Contributor
 Follow Blog + disclosure Tips
Hi, I'm a former newspaper journalist who got tired of having a front row seat to the death of print. There probably could be some interesting story there about a disenchanted reporter moving on ... more   |   staff directory

Get more Japanator:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -