"Drink that beer, mommy! It'll make it easier to beat up my baby brother!"
And the next thing we want is beer for when we go swimming. If you take this idea I want royalties.
It might just be my strange sensibilities, but I don't really see the point to alcohol-free beer. I'm not one for beer in general, but generally I don't know of anyone drinking it solely because they love the taste -- usually they're looking to partake in the benefits of alcohol.
Kirin Free, their alcohol-free beer, has an ad campaign that strikes me as a little...odd. It features a bunch of pregnant women in a park drinking beer. Now, despite the fact that I know it's alcohol-free, it immediately conjures up all those images from high school health class when they talked about fetal alcohol syndrome, and just creeps me out a bit.
Take a look at the ad after the jump and let us know what you think. I'll be over here in the corner, slightly confused and scared.