That's the gist of it, at least.

Earlier this month Konami announced that they would be undertaking a "mysterious project envisioned by our boss," aimed at "saving" men around the world who have not been very aggressive at finding love. Given that the cryptic messages about all men needing LOVE [sic] were on the website for Konami's Love Plus, the connection was clear.

To date the publisher seems to be targeting lonely salarymen, otaku and hikkikomori in a delightfully whimsical marketing push, hiring professional newscasters to air fake news stories on the "L.O.V.E. Network" about how Ieyasu Tokugawa would hand out copies of Love Plus to raise morale among his men on campaign, or parodying the ongoing elections with candidates dedicated to "bringing love to all."

The most audacious step they've taken, though, was to hire cute girls to hand out "love letters" to lonely-looking passers-by. Inside the sealed envelopes were hand-written missives confessing a game character's heartfelt feelings some random schlub. "Every time I see you at this intersection, my heart starts beating fast. This is the first time I've felt this way! I don't know what to do!"

The letters came complete with a phone number to call, though the atmosphere was ruined by a legal disclaimer and logos at the bottom of the page. It feels as if Konami has taken the exact opposite approach to Tecmo's male-targeted marketing, appropriate for promoting what looks to be the most comprehensive dating sim ever created.

Hit the gallery for pictures, the jump for videos of the fake reports (there are more on the website), or import the game when it comes out on September 3rd. Incidentally, September 3rd is my birthday.

I'm so lonely *sniff* (T_T)