Rising (3+)
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little weird that they actually call her miku-chan in an american commercial, id say maybe 5 ppl out of every 10 tht see this on tv will understand tht, also this commercial says zero things about the car, this is how i wood run marketing at toyota but tht dosent mean its the best way to advertise lol
Miku Hatsune is famous for everything people do with her (which is mostly just making music for amateur/professional composers on equal grounds).
Actual, since she has no real backstory, hometown or any other reference to nail her down, everything can be imagined with her, which is probably why she catches people's interest in the first place. :P
Actual, since she has no real backstory, hometown or any other reference to nail her down, everything can be imagined with her, which is probably why she catches people's interest in the first place. :P
I'm still at a loss as to how this is supposed to sell cars in the US. Are they just hitting up the "Otaku" demographic? No offense to anyone, but we are an extremely small slice of the overall consumer pie.
Meh, I guess more Miku exposure in the US could be a good thing.
Meh, I guess more Miku exposure in the US could be a good thing.
@EinherjarUrashima: Put simply, I think their reasoning for making these commercials is about equal parts car advertising and Crypton Future Media paying them to advertise their software/character.
Clearly Toyota are aiming at the Otaku here which I think is not exactly good marketing. On the other hand this reminds me of old MTV ads who knew what was going on in those? But they were memorable because they were so mysterious so maybe this has that same effect on non otaku.
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