No, really. I'm all for businesses targeting the otaku market, but placing cute shrine-maiden illustrations on your bottles won't make your sake taste any better. I mean, you can't expect to put some random pictures on a product and expect it to sell like hotca-

Oh wait.

Alright, fine. At least the sake itself, available in limited quantities at Toranoana for about 2000 and 2600 yen (left and right respectively), is reasonably priced. See a picture of these moe products in the gallery. 

I have to wonder though, why is one more expensive than the other? Are we paying for the character's longer hair?

Do you think we should add a new tag for these things? Like, "moexploitation?"