Japan's favorite burger chain is going to be crossing the pond. No, I'm not talking about McDonald's, we've had those for ages. I'm talking about MOS Burger, the fast food franchise with 1,370 locations in Japan, about 200 in China, and more throughout Asia. Yes, the Japanese do eat burgers from restaurants not adorned with a grinning clown's visage, and starting soon we'll get to eat some ourselves, not just in America, but in Europe as well.
MOS Burger will be going up against some stiff competition from entrenched fast food chains like Burger King, Wendy's, and the aforementioned McDonald's, but there is certainly room for other burger franchises. The proliferation of In-N-Out Burger restaurants on the West Coast and the viral success of Five Guys on the East Coast are proof of that. MOS Burger made a name for itself in Japan by giving attention to quality in various ways, such as only cooking food once it has been ordered, which takes a little bit longer but produces a much better meal.
The chain also offers more uniquely Japanese variations on the traditional American burger, such as rice burgers and chicken burgers covered in sweet teriyaki sauce. Just last month, they introduced a new chicken burger with orange-pepper sauce.
Their options sound pretty tasty to me, so I'd certainly be up for trying some of these myself. Are you game for trying some Japanese burgers once locations start opening up near you?
[via The Independent]
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