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MOS Burger takes its chain international


7:00 PM on 01.24.2011
MOS Burger takes its chain international photo



Japan's favorite burger chain is going to be crossing the pond. No, I'm not talking about McDonald's, we've had those for ages. I'm talking about MOS Burger, the fast food franchise with 1,370 locations in Japan, about 200 in China, and more throughout Asia. Yes, the Japanese do eat burgers from restaurants not adorned with a grinning clown's visage, and starting soon we'll get to eat some ourselves, not just in America, but in Europe as well.

MOS Burger will be going up against some stiff competition from entrenched fast food chains like Burger King, Wendy's, and the aforementioned McDonald's, but there is certainly room for other burger franchises. The proliferation of In-N-Out Burger restaurants on the West Coast and the viral success of Five Guys on the East Coast are proof of that. MOS Burger made a name for itself in Japan by giving attention to quality in various ways, such as only cooking food once it has been ordered, which takes a little bit longer but produces a much better meal.

The chain also offers more uniquely Japanese variations on the traditional American burger, such as rice burgers and chicken burgers covered in sweet teriyaki sauce. Just last month, they introduced a new chicken burger with orange-pepper sauce.

Their options sound pretty tasty to me, so I'd certainly be up for trying some of these myself. Are you game for trying some Japanese burgers once locations start opening up near you?

[via The Independent]






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Legacy Comments (will be imported soon)


When I was over in Japan in late September of last year, I ate at Mos Burger at least 3 times and every time it was awesome. The portions are not anywhere near what we're used to in the US but the taste was great. If one came to my town, I'd be there at least once a week if not more. They kill BK and Wendys, hands down. But they can't touch McD's for fries! XD
please god yes, one in Tampa, right near USF please!
I ain't never seen one of they burgers, so I can't say I'm excited.
Sounds great, would be nice if they brought one to San Francisco and Boston (near the back bay please) since I live in those two places most of the time.
>chicken burger with orange pepper sauce

MOS BURGER? MOS DEFINITELY!
MOS Burger, come hither to Saint Louis, I want your burgers in my mouth ASAP.
I had Five Guys burgers for the first time back in December, and they were pretty good - like a heftier version of In-N-Out with more of the nitpicking ingredient control I crave. So...if I run across a U.S. MOS Burger, I'll definitely check it out.

Please let it come to the West coast, where people would actually patronize it, and not to the East coast just because that's where New York is.
MOS burger is way better then five guys. Probably healthier (in comparison) as well.
I haven't had MOS Burger in two and a half years. I miss it so much. OH man, I can't wait. I hope they serve bonafide MOS Burger and not some sort of "American" taste-adjusted substitute.

I also hope they have melon soda. Please have melon soda. For the love of god, please.
I need to eat that teriyaki chicken burger. Now please.
I love Mos Burger, ate at the location in Shiodome and loved it. I also love In&Out and FiveGuys. the more the better!
The one I regret not doing when I was in Japan back in January 2009 was that I did not try Mos Burger now hopefully that its coming to the States I cant wait!
MOS Burger is great in Japan, but going international begs the question where and how they will be getting their beef. I'm not 100% sure if MOS gets their beef from Japan if if they are one of the chains that get it cheaper from Australia, either way when they go international I hope they are able to keep the quality of their meats high and satisfy (mostly American) appetites.
@Norsehawk

I must disagree with you, one in South Tampa in the Westshore district would be better for everyone.
This is the greatest news ever.



I've heard stories, but never had a chance to try it. AND I FINALLY WILL.
MOS Burger come to ohio!
The wife and I were huge fans of MOS Burger - Spicy Mos Burger and Mos Rice Kinpira. Look forward to checking it out in the states, though I share a bit of @powerlessbump's concerns about ingredient quality. One nice part of MOS burger was that they always listed where they got their veggies - specifically which farmer supplied that day's tomatoes - so hopefully a concern about sourcing good ingredients will transfer.
*anorexic raging*
bah, I'd be excited if it was coming to Australia as well. I only had MOS Burger once while I was in Japan - it was heaps better than Maccas.
I'll take a Freshness Burger classic WW any day. Greasetastic.
Despite the fact I've been living in Japan for a while now, I've only ever had Mos Burger a few times. I gotta say, they do taste great.
My fiancé lives near one of the Indonesian MOS-burgers, and has been hooked on it for a long time. She's always gone on about the wonders of MOS-burger. I definitely want to try some more myself! I got to once, when visiting Honolulu.

Unfortunately, the story doesn't say where or when any franchises will open, only that they will in the next ten years. It would make sense for them to start on the U.S. West Coast due to the strong Asian population.
Come to Scotland, we like burgers to. We also have a really unhealthy diet so well buy loads.

droooolls........
@Norsehawk
@reptilesandsamurai

Gentlemen, gentlemen please! Why must we limit ourselves to only 1 Mos Burger in Tampa. Why not have them open in both locations you two speak of, as well as one in the Citrus Park area!
Kalbi burger with rice patties, here I come. :D
I would road trip for some if it happen to be a few cities away.
Used to eat at one by my apartment when I lived in Japan. It kicked ass! The original spicy Mos Burger was better than sex!
Oh my god I love Mos Burger. I practically lived off of it for two weeks when it there was one right underneath my hotel in Osaka.
They had a vegetarian mos burger (although it wasn't technically a burger by any means), that's all that I care about.

I wouldn't mind seeing one competing Down Under. Hopefully they'll try to understand the western market and not jump in gung-ho like Disney in France. Let's work on the 7 P's of the Marketing Mix!
Ha. First MOS burger I had was in Hong Kong. When I got to Japan, I ate MOS burger every day. I would love to have some MOS Burgers to open in the US.

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