Pizza chains are to Japan's nerd sector what Mountain Dew is to America's gamers: brands willing to tie in with just about anything that the kids are into. And what are the kids into into? Vocaloids.
Domino's Pizza has just announced that, at a suggestion by Miku's maestros at Crypton Future Media, to make their very own Vocaloid song. A preview of the composition project is below, and you can check out more details here.
So far, so Mountain Dew, right? There is one pretty cool thing I find in all this stuff that, were it to involve a flesh-and-blood idol, could be interpreted as selling out. Domino's project involves composers and artists recruited out of its pizza delivery staff, and not some high-profile pro studio. I think that's a great idea, and keeps very much in line with Miku's community-sourced roots.
Whatever the result of Domino's new amateur artistes' efforts, the company gets my kudos for that. I look forward to hearing what comes of it.
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