Yes, that Cannes. The one in France. Well, the "Direct Lions" part of it anyway, the one that's concentrated on advertising rather than movies (cue snarky comment about all movies being ads anyway). Hatsune Miku, everyone's favorite five-year-old virtual diva, won the "Bronze Lion" award for her part in the above ad for Google Chrome. According to the description of the ad on the Cannes Direct Lions site:
I'll buy that. I appreciate that they emphasized the amateur creator appeal of Vocaloids rather than the "OMG it's a hologram woman!" aspect of Miku's reign.
And if you Miku faithful are outraged as to why she got a mere bronze rather than the silver or gold awards, she was up against stiff competition, whose ads were about, y'know, causes and relevance and having a message and all that heartwarming stuff. The curious can check out the silver and gold winners embedded below.
Silver Lion: Pepsi "Bottle Light"
Gold Lion: Austria Solar "Solar Annual Report"
From other sites around the web