When I saw that I had a Sanrio press release in my inbox earlier today, I just assumed it was something silly like another HK diamond ring or a $2,000 necklace, and so I passed over it. I'm sure glad I gave it another look, as I may have missed an opportunity to check out the most mind blowing MMO ever conceived: Hello Kitty Online.

Today kicks off a closed-beta launch of Hello Kitty Online. This adorable MMO features characters from the Sanrio universe, including Badtz-Maru, My Melody, Keroppi, and many more, all running about a Sanrio fantasy world. Travel around Tokyo, Paris, Moscow, or even Flower Kingdom; build a house; and even craft tools and... weapons? Yes, Hello Kitty Online features MMO staples like monsters, combat, and experience points.

If a Hello Kitty MMO sounds like the best thing ever to you, you should head on over to the official Web page to sign up for the closed beta, but be prepared for a face-melting cute explosion. The music actually left sugar crust in my ears.

Hit the jump for several screenshots from the title.