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So-net's 'Hotaru-san' project beautiful, damned weird
by Josh Tolentino, 11/02/2009
So-net's 'Hotaru-san' project beautiful, damned weird photo

Tips and promotions of all shapes and sizes grace our inboxes here at Japanator, and this one, from Japanese internet service provider So-net, came without much pomp and circumstance, bearing little more than the following message:

Hi, I would like to introduce this new campaign "hotaru-san" by So-net in Japan.
Hotaru means firefly.

Please check out this sight.
You can send messages to your friends made by hotaru-san.

A simple link to the "hotaru-san" website followed, along with a youtube video (embedded under the jump) showing unwary passers-by being harassed by folks wearing wearing nothing but black leotards and illuminated spheres on their rear ends.

It actually looks quite nice, and the website allows you to send creepily-assembled messages to your friends and family, but for the life of me I still don't know what So-net is getting at. Japan's love for placing text as image elements rather than characters that can be copy-pasted into Google Translate has foiled me once again!

Can any of you Japanatorians familiar with the moon-runes figure it out?

 

 






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