As much fans most otaku are of companies like XSEED, NIS America, Atlus USA and other publishers that specialize in bringing niche Japanese titles overseas, sometimes its easy to forget that sometimes there's more to think about than when your favorite localizer will bring that obscure RPG you've been begging for to a language you're familiar with. After all, for all the passion they can command, these companies are businesses, too, and objective number one of nearly every successful business is being successful.
Which is why it's great news that The Last Story is apparently XSEED Games most popular release ever. For all the antics of Operation Rainfall and the positive praise the game garnered in its time not being localized for English-speaking gamers (North Americans in particular), no one was truly sure whether all this "fan demand" would assert itself in the form of sales. In the case of The Last Story, it did, and much to XSEED's benefit.
One might think success a given considering The Last Story's pedigree as one of the Wii's last great games, and a full-featured JRPG from Final Fantasy luminary Hironobu Sakaguchi and his studio Mistwalker (they of Last Odyssey fame), but the fall from prominence of Japanese gaming and the Wii's ill reputation among the hardest-core gamers put much into question.
Thankfully, that's now a moot point, as XSEED's happy its bet has born fruit. So happy, in fact, that they're sending the game on a second printing run, with a new price point of $29.99, and all remaining first-run copies (which included an art book and special case) have been discounted to $39.99. It seems they're still aiming to keep this story from being the *ahem* "last story" of The Last Story's success.