Softbank

Commercials photo
Commercials

It's awesome Japanese commercial time!


Dog daughter?
Jul 09
// Hiroko Yamamura
Our favorite grumpy shiba-inu, Otousan graces us with his presence, Madoka gets a live-action, and I get hungry for chocolate snacks. I don't think my brain could handle much more. I also have an incredibly twisted desire for curry.
Otousan photo
Otousan

Veteran actor Kai-kun retires from Softbank Otousan role


Son Kaito-kun to assume the throne
Apr 27
// Brad Rice
For seven years, we've been accustomed to Kai-kun playing the fatherly figure in Softbank's series of ads. Now it's official: Kai-kun is retiring from acting at an elderly 11 years old and handing over the role to his son, Ka...
Japanese commercials photo
Japanese commercials

It's awesome Japanese commercial time!


One more peek!
Sep 18
// Hiroko Yamamura
With summer coming to a close, the advertisements are ramping up, preparing to stockpile Japanese consumers with entertainment in the colder months. This week's roundup, courtesy of JPCMHD is not without tons of energy and e...

Japanese commercials photo
Japanese commercials

It's awesome Japanese commercial time!


More Bob Sapp!
Jul 30
// Hiroko Yamamura
I'm not sure how many of you are in the market for the addable new Mercedez Benz A-Class, but if you were, I'd be mad jealous. That car looks cute! That's just one of the new commercials rounded up by our friend JPCMHD. Ther...
Japanese Commercials photo
Japanese Commercials

Feast your eyes on Japan's latest TV commercials


Just like watching TV in Japan!
Mar 05
// Hiroko Yamamura
The commercials airing in Japan over the last couple weeks have been pretty darn entertaining. We have some advise from Robert Dinero, a visit from Koda Kumi, and some delicious looking Kit-Kat. This all comes from the hard ...
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Be a Friend to the victims of Tohoku


Suit your iPhone up for a good cause
Feb 12
// Hiroko Yamamura
It's hard to believe it's almost been two years since disaster struck the people of Tohoku and surrounding regions. Many survivors are still attempting to try to piece their lives back together. Japanese mobile phon...
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Otasan insists you use Ultra Wi-Fi


Nov 08
// Hiroko Yamamura
The world's most popular Shiba-Inu, Otosan is back! This time he's not alone! Ultra-man and the rest of the Shirato family want to get you on Ultra-Wifi, the newest mobile hot spot product from Softbank. I always love the Sof...
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Otosan plays ball


Apr 25
// Tyler Jones
Hey everyone, new Japanator intern Tyler Jones here. You may or may not know me from Tomopop, but for those of you who don't I have decided to win your trust and admiration with videos of loveable dog Otosan playing dogeball....
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A giant meteor has flipped Otou-san upside down!


Jan 03
// Brad Rice
Otou-san? Otou-san? Are you alright? Clearly, the giant meteor that's heading towards Earth has you all flustered. It certainly doesn't help that the family's meatballs are suddenly up and disappearing! The video after the ju...
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Otousan hates the new guy; I love the new pots


Oct 20
// Dale North
HAHAH! These Softbank commercials keep on getting better and better. Kai-kun is seriously becoming a better actor with age. His portrayal of a pissed off Otousan is spot-on here.I love how angry he is. He doesn't li...
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Otousan's new dad just happens to also be my husbando


Aug 30
// Colette Bennett
You know that we like to keep up with the adventures of Softbank's adorable mascot Otousan around here. However, there's only one thing that's better than a new Otousan commercial, and that's an Otousan commercial with Matsud...
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Softbank's Oniisan ties the knot


Aug 18
// Tim Sheehy
Dante Carver, who plays the son/brother in the popular "Otosan" Softbank ads, got hitched to 23 year old fashion model Akiko Matsumoto earlier this month. For those of you who aren't too familiar with...
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Surf's up for Otousan in newest SoftBank CM


Jul 29
// Mike LeChevallier
Otousan > Cody Maverick. Since the precursory evolutions of the modern-day surfboard in the 50s and 60s, people have been trying to get dogs to surf. Sometimes it's cool, and sometimes it borders upon retarded. Yet, when o...
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Softbank + Zynga: Japan is about to get Farmville'd?


Jul 29
// Dale North
I don't see Farmville or any of Zynga's other properties appealing to the Japanese public, but I guess I didn't see them appealing to me either. I'll admit that I'm addicted to Frontierville, Zynga's newest Facebook-based soc...
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Otousan runs for Prime Minister


Jun 21
// Ben Huber
While you may have already had the main course for cute dog action today, don't forget about desert!The latest advertising campaign for Softbank featuring their lovable character Otousan has been running in Japan. Probably pl...
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Otousan is in the way in the newest Softbank CM


Apr 17
// Colette Bennett
I have to admit that I am a complete and total sucker for anything featuring Otousan. Since he is featured in all of Softbank's commericals, that makes me addicted to those too. In the latest one, he gets in the way as mom and Aya try to have a conversation (and fail miserably). Hey Otousan, feel free to get in my way at anytime, ok?You can find the video and translation after the jump!
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Several Japanese carriers to offer unlocked phones


Apr 05
// Tim Sheehy
For years I've been wanting to get my hands on a sweet NTT Docomo or Softbank phone, but have been unable to due to government enforced restrictions. While it was theoretically possible to own a Japanese handset, us...
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HNNNGGGG: Otousan wears a school uniform


Mar 31
// Dale North
I knew it was only a matter of time before Softbank put our favorite dog in a school uniform. It has happened, and it was worth the wait. Actually, they also put Okasan in uniform. It looks like the two are on a high school d...
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Do Want: Walking, talking Otousan


Feb 01
// Dale North
SoftBank. There's no end to the promotional products they spit out. And Otousan freaks like myself keep eating them up. The newest is a walking and talking Otousan. It's not even about mobile service anymore. The dog is such ...
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Who wants Otousan speakers? Everyone.


Dec 21
// Ben Huber
Remember that ridiculous Softbank commerical with Quentin Tarantino? The one with the Otousan cellphone speaker that Dale was admiring (frothing) over? Well, the speaker is now real. Much like the Otousan slippers that squeal...
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New Softbank CM stars Quentin Tarantino, speaker dog


Dec 02
// Dale North
Amazing. Never would I have imagined that Softbank would cram so much crazy into a commercial. I mean, they already had their talking dog, Otousan. But now they've added famed movie director and fellow Japanophile Quentin Tar...
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Quentin Tarantino takes on Softbank and Otousan


Nov 11
// Brad Rice
Of all people to join the Softbank family as that "crazy uncle," I did not expect Quentin Tarantino to be that man. While I'm not a huge fan of the man's works, I was really impressed with Inglorious Basterds and am...
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Otousan meets Nico Nico, hilarity ensues


Oct 16
// Tim Sheehy
I know I've already posted a video today, but I couldn't help myself. I can't really sum it up in words, so you're just going to have to trust me when I say it's nothing short of epic. It also reminds me of a certain Lucky Star video Brad posted awhile back. Just in case you missed that though, you can see it after the jump.
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This Softbank ad makes me care about SMAP


Sep 28
// Brad Rice
Protip: ditch the mullet. Otherwise, SMAP has instantly become cool in my book.[Thanks to Michael Pinto for this]
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I want these slippers


Sep 17
// Dale North
 I swear to God; I would never take them off. In other news, it looks like Otousan is doing fine after his accident.
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Otousan is alive! Softbank's mascot recovers from the piano incident


Sep 15
// Colette Bennett
 Poor Otousan.  In case you don't keep up with the Softbank commercials (and you should), the little dog was crushed under a piano in the last CM, leaving his family in a tizzy and fans like Brad Rice, Dale North an...
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Softbank ad man Yoshimitsu Sawamoto on his love affair with advertising


May 14
// Brad Rice
Yoshimitsu Sawamoto is the man behind Otousan, the ad campaign for Softbank that Dale and I have an unending love affair with. And so he recently talked with the Daily Yomiuri about winning the Japan Advertising Agencies Asso...
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Softbank bringing the iPhone to Japan


Jun 04
// Brad Rice
Of the three Japanese cellphone providers, Softbank has always been strikingly different from competitors AU and DoCoMo. Softbank ran pricing schemes that undercut their competitors, focusing on short-term cellphone users: te...

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