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Taste sweet mangos every Wednesday via Tokyopop's new online manga campaign
by Josh Tolentino, 08/18/2009
Taste sweet mangos every Wednesday via Tokyopop's new online manga campaign photo

The "print media is dead" argument that's long been circulating about the world of journalism seems to be worming its way into manga as well, as publisher Tokyopop has announced a new online manga program.

The program will serialize several different manga, releasing a new chapter every wednesday. The program will start with volume 3 of  PSY*COMM, and is scheduled to include such series as Boys of Summer, Earthlight, Undertown, Pantheon High, Gyakushu, and Kat & Mouse.

While this hardly proves that print media is actually dead, this kind of program is a good way to broaden the audience, especially since it's free. The first chapter of PSY*COMM volume 3 is already up, and you can see the release calendar here, and read the full press release after the jump.

 

New Online Manga Programming Exclusive to TOKYOKPOP.com
PSY-COMM Debuts as the First of a Number of Series in 2009
Los Angeles, CA (August 12, 2009) ― TOKYOPOP is pleased to announce the release of a number of its original series
exclusively on TOKYOPOP.com. Modernizing the magazine serialization made famous by Charles Dickens, today TOKYOPOP
will debut PSY*COMM volume 3, with a new chapter serialized weekly for free until the series concludes its story arc. The launch
of this new volume of PSY*COMM marks the debut of TOKYOPOP’s online manga program that will include continuing volumes
of BOYS OF SUMMER, EARTHLIGHT, KAT & MOUSE, PANTHEON HIGH, UNDERTOWN, GYAKUSHU, and others.
In PSY-COMM volume 3, Jason Henderson, Tony Salvaggio and Ramanda Kamarga conclude their thriller about the ultimate
reality show: War. Set in a future where warfare is entertainment -- scheduled, televised and rated -- this critically acclaimed
series (“[A] great story …a commentary on corporations, the media, war, and relationships, all wrapped in an interesting action
manga with a driving plot and compelling characters.” --Ain’t It Cool News) concludes with a truly awesome finale.
“The Kindle, iPhone, web comics, and the like have dramatically changed the marketplace for online comics,” says
TOKYOPOP’s Associate Publisher Marco Pavia. “With the launch of this online initiative, our goal is to increase visibility and
demand for such critically acclaimed series as PSY-COMM, BOYS OF SUMMER and others that have, up until now, struggled to
find their audience in a challenging retail environment. We are also exploring an on-demand model to satisfy print-edition
demand for the online manga series. We’ll have more news in the not-too-distant future, so stay tuned.”
“We’re very grateful for the patience of our manga-ka friends,” adds TOKYOPOP Senior Editor Lillian Diaz-Przybyl. “Last year
we discussed running a number of these original manga series online, so that they would be exposed to the widest possible
audience. Now, with TOKYOPOP.com’s nearly one million unique visitors per month and the ability for anyone to embed the
TOKYOPOP reader anywhere, we are definitely excited about the vast audience to which these and other series will be
exposed.”
Following the time-honored tradition of New Comics Day, the first chapter of PSY*COMM volume 3 will debut Wednesday,
August 12, with subsequent chapters releasing each following Wednesday. BOYS OF SUMMER will debut Wednesday,
September 23, followed by EARTHLIGHT and KAT & MOURSE. Visit www.TOKYOPOP.com/MangaOnline for the complete
schedule, exclusively on TOKYOPOP.com
About TOKYOPOP:
Founded by multi-cultural media visionary Stuart Levy, TOKYOPOP is hailed as a leading youth-oriented entertainment brand and an innovator
of manga creation, with a revolutionary artistic vision that transcends countless platforms. From the introduction of the first-ever extensive manga
publishing program in North America, to the development of its manga-originated intellectual properties into film, television and digital
entertainment, TOKYOPOP has changed the way teens experience pop culture. The company’s global reach has expanded to Europe and Asia,
with offices in the UK and Germany, in addition to its Los Angeles and Tokyo operations. With millions of fans logging onto the new social
networking site www.TOKYOPOP.com, reading its books, which are licensed in 41 countries in more than 20 languages, and watching its DVDs
and television programs, TOKYOPOP’s award-winning catalogue of licensed and original properties has made the company a visionary in an
ever-growing teen entertainment marketplace. Visit www.TOKYOPOP.com for additional information.
:: Los Angeles
TOKYOPOP Inc.
5900 Wilshire Blvd., Ste. 2000
Los Angeles, CA 90036-5020
Tel: 323.692.6700 Fax: 323.692.6701





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