..and I believe them. I'm not some kind of round-eyed candy snob like the folks at NPR are. I have an open mind and am willing to try any candybar that Kit Kat/Nestle releases in Japan. Yes, I'd even try wasabi-flavored Kit Kats.
The folks at Japanese site Gigazine did, and they dug them. This limited edition bar has actual wasabi root powder from the respected Tamaruya-honten group, and not that green-colored horse radish crap. Its release is limited to the Shizouka and Kanto areas, with the former being a famed wasabi producing area of Japan.
And here's what Gigazine thought of the candy:
The milky white chocolate goes surprisingly well with wasabi, not overwhelmingly sweet but taming the pungency. The cream between the wafers is also wasabi-flavoured, and you can feel the hotness when the wasabi powder in the cream touch your tongue. All in all, the unique spicy and sweet combination was quite nicely done, not bad at all if you're okay with wasabi. Not recommended, of course, for those who can't stand the slightest hint of wasabi in their sushi.
That's a lot better than some other site's "ewww, gross!" comments.
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