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Weekend Japanatainment - Hatsune Miku Commercials Edition

6:00 PM on 02.12.2017 // Red Veron
  @redthehaze

Versatile Virtual Mascot

Japan is quite commonly stereotyped as a land full of crazy commercials and this belief is not wrong. Attention-grabbing attempts at trying to sell consumers on products and other tactics such as mascots only get bigger and louder with seemingly no ceiling to limit the insanity. Hatsune Miku is one such mascot, starting out as a mascot for a voice synthesizer software, Miku has become one of the most recognizable characters in many circles on the internet.

Hatsune Miku's success has had big companies use her as part of their advertising campaigns in Japan and overseas. So today's Japanatainment is all about the green twin-tailed virtual diva's commercials. Enjoy!

Is there a weird Japanese commercial you love? Which commercial did you like here? SHARE IN THE COMMENTS BELOW! I wanna know!

Domino's Pizza Japan

Let's start with the weirdest commercial where a Domino's Pizza executive is introducing their new promotion with Hatsune Miku in Japan. This one got quite popular a few years ago and reached the US which garnered a great reaction. It's still surreal to see this commercial years later.

 

Toyota Corolla USA

The first major attempt at introducing Hatsune Miku to the US by Toyota. While it sounds like it could work, it just didn't.

 

FamilyMart Japan

FamilyMart is one of those convenience store chains in Japan that is slowly expanding in Asia and they're pretty good. This is one of those semi-weird low-key commercials and even features a kid making a weird face.

 

Lux Shampoo - Featuring Scarlett Johansson

This is that shampoo commercial that had Scarlett Johansson talking to Miku on the phone. Just watch it, explaining it in words is not enough to describe this commercial.

 

Is there a weird Japanese commercial you love? Which commercial did you like here? SHARE IN THE COMMENTS BELOW! I wanna know!



Red Veron, Contributor
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Red likes a lot of things from Japan and wants to share more about it with the world. He even likes the bad anime. Sometimes. As long as it doesn't have big boobs. Maybe. more   |   staff directory





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