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What you pay is what you get - cheapening anime in 2008


4:00 PM on 12.23.2008
What you pay is what you get - cheapening anime in 2008 photo



Over at Mania.com, Chris Beveridge posted an insightful article about the failing of the American anime licensees and publishers in 2008. Presumably soon he will follow up with a "top 5 things done right" post before the year is out, but there's a lot of food for thought in this post.

Chris poses a question with the last "bonus" section and asks: we enjoy cheap and widely available anime as much as anyone, but does it come with a hidden price? Are cheaper anime releases forcing companies to cut costs, and producing products at lower quality? Are we fine with cheaper, but lower quality products?

The thing is, Chris explains that how over the past half a decade, anime has become cheaper, more prevalent, and easier to get. What used to take years from first seeing it on fansubs to seeing it in the stores now only takes 9 to 12 months. When we used to have to wait at least a year to see a thin-pak or a season box set release from the end of the single-volume DVD release, now there's almost no wait at all.

In a way, the different anime companies are fighting for our dollars, and bidding down the price. Media Blaster's Sirabella noted earlier this year that a growing group of anime buyers are people who don't have that much money. Having a cheaper release, ultimately, reaches a wider group of potential buyers who may be able to afford $30 a month for a series instead of $20 for 4 episodes on DVD. Given the struggles the American anime industry has been going through this past two years, that extra capitalization becomes all the more important.

But what does that do to those of us who have a real income? If the people who enjoy buying high-quality special edition sets, high-def releases, and creative bonus and extras with their anime DVDs are being marginalized, what does that mean to the industry who used to make large margin dollars over a small volume of sales off these releases? Chris belongs to this category, perhaps, and maybe this is a minority voice. What does that mean to the rest of us?

I think, it can be cause for concern to all of us when companies cut costs to meet lower price points. The hardcore collectors are the canary in the mines, so to speak, as they are the first group of people who may be feeling increasingly left out with more dub-less release, cheaper packaging, glitched discs, and dropped releases. And it seems, according to Chris, that the companies aren't doing a good job communicating with their fans too. This can affect everyone, hardcore collectors and everyday Joes alike.

In the backdrop of all these issues is the looming economic downturn the world is experiencing this past year, as well as lower level of consumer spending. We are all getting less money and consequently spending less on goodies like anime. Perhaps this is just a tough year, and companies and the fans are doing what they can to cope with it all. Still we need to remember while the markets may go down today, things will look up eventually. We are still going to reap what we sow, what little it may be.






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Legacy Comments (will be imported soon)


I would love to see where they sell manga cheap because i don't see it. Everthing is sooo HIGH!
I dont know, but it is still too damn expensive.

I can't afford to pay $15-$20 for 4 episodes per anime, when I'm usually watching 3 or 4 at a time.
I am. I don't care if it looks like Season 1 Urusei Yatsura as long as it's good.

I agree manga could be cheaper, but books are just more expensive in the US than where manga is popular, such as France and Japan.

Nowadays anime is as cheap as $30 for 26 episodes. I think that's a good deal for far most people.

And...season 1 of UY is pretty ok.
I used to buy dvds all the time at $20+ a pop. Especially if they were limited editions for series I cared for. What turned me off from buying one disc at a time was when companies would turn around and release a full box set or thinpak right after the last release which was cheaper than buying everything individually.

Also how some anime's boxes were "exclusive" to the first dvd and marked as limited edition and proclaimed there would be no box set released later on. (.hack//SIGN, Samurai Deeper Kyo, Scryed)

At least some classics never had a box re-released such as Trigun and Cowboy Bebop making their box sets have more value. Even if they released remastered discs, they didn't release box sets.



I don't see the big deal about charging $20 for a disc with 4-5 episodes on it. Movies have runtimes of an average of ~90 minutes, and sell for that much. Your average anime ep is 22 minutes, so 4 episodes for $20 seems reasonable.
I love anime's cheaper prices. Being able to buy entire series in two parts for much cheaper is really nice. I don't care for dubs, so I love a budget priced sub only release. While I do appreciate quality, I am usually content with the anime I buy. Bandai's releases of Code Geass and Gurrenn Lagann are fantastic. You can get cheaper "double-packs" of 2 DVDs plain, or the same old LE set with all manner of goodies, but with 2 DVDs.

I do though wish more anime had 5.1 sound for the Japanese track. Nyeeargh.
I like the Hulu and other online streaming model. I want to watch my anime for free and ad supported just like I watch my regular tv shows. Until I get an Anime Network on regular cable this is the best that I've got.
If you know where to look and have patience you can get incredible deals on anime from Single Discs to Box sets. Rightstuf has great sales from time to time that can save you a butt load and that's not counting the weekly specials the Bargain bin that has great shows like Full Metal Panic and Full Metal Alchemist in it.

If you know where to look you don't have to spend insane amounts on anime no matter what you prefer single disc or box set.
As much as the industry is hurting, its hard to want to go back from $70 for Evangelion to $200, the price I originally bought the boxset for back in the day. Honestly though, I think that with the power of the Intarwebs, the anime industry of yesteryear couldn't survive too well. The lower prices make it more likely for consumers to purchase a series rather than just bittorrent it or whatnot, and I certainly don't know anybody (other than myself) who would shell out $150 for Lain when downloading is absolutely free. They've made some good decisions to try to compete with the free anime market and create a wider consumer base; its more the economy and excessive production that are hurting them than cheap prices.
Also. Note the fact that a lot of times they license some weird stuff that either no one heard of or was never popular even it japan.

It's like not bothering to check out the fan boards of different races to see whats hot. And just put money there.
[quote]
It's like not bothering to check out the fan boards of different races to see whats hot. And just put money there.[/quote]

Er, Cultures. Not races. "Oh hi doggy, do you like anime?" "ruff" "What's that? timmy likes /H?" "ruff" "well timmy has bad taste"

"ruff" "Oh you say Gonzo will make an /e-/h anime soon to stay alive through the winter" "ruff ruff" "ah, so no one has clamored to get Strike witches yet"
"ruff ruuf ruuf"
"thats some weird economics then in America"

"ruff"
I really like the Bandai Anime Legends Collections. 30-45 bucks for an entire series/season is a price I'm willing to pay
I think for the most part, anime DVD prices have reached a decent staying point (the other part being BVUSA's prices still being retardedly high despite BVUSA being absorbed into BEI). There does need to be some more quality control, particularly in BEI's pressing of discs, but that shouldn't cause much more of a price hike, if any.

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