dark        

A Daily Dose of Music: Especia

0

Cuts, cuts, and more cuts.

If you haven't noticed, the 80's is back in full swing in Japan -- whether the artists can effectively emulate the era or not. One pop group that is embracing the blown-out campiness of the era is Especia, as evidenced in this PV for No1 Sweeper.

The video opens in an odd way, and only gets crazier the longer you watch; it's damn near hypnotic. It harkens back to MTV programming of the 80's: Overproduced, nonsensical, and deliciously lo-fi. Old synth sets that haven't been touched in decades hum the back chorus and the wonderfully dated drums give off its signature artificial echo.

I can't help but find this release incredibly endearing. The song and video are unapologetically kitschy, but in a way that makes you feel someone talented and informed is at the helm of the production. This is a great song to add a little pep to whatever you're doing.

You are logged out. Login | Sign up

 
 

 

TwitterRedditEmailFacebook
 
Dae Lee
Dae LeeContributor   gamer profile

I can't stop watching anime, listening to idol music, and playing video games. It's a wonder I'm still alive. Do the twitter thing @NewSchoolDae more + disclosures


 


 


Also on Japanator: Especia   (0)   From our database:

  • More related stories
    Filed under... #Daily Dose #Idols #music #PV #video

    READER COMMENTS LOADING BELOW...


    LET'S KEEP THE COMMUNITY GREAT


    You're not expected to always agree, but do please keep cool and never make it personal. Report harassment, spam, and hate speech to our community team. Also, on the right side of a comment you can flag nasty comments anonymously (we ban users dishing bad karma). For everything else, contact us!



     
     
  •