First Impressions: Lady Jewelpet


Lady, go!

It's been a while since I got started with a sugary-sweet bit of shoujo. There's Happiness Charge PreCure, but even that has a balance of action and life lessons to go along with its girlish charm. Lady Jewelpet is all girly, all the time. It's a little strange, given its propensity to lean toward cousin love (which I absolutely abhor) but there's also an underlying sincerity that makes it a pleasure to watch...even if it does tend to lean toward the creepy side of things here and there.

Momona is a middle-schooler who was innocently attending her cousin's wedding to fiance Lady Diana. It's clear Momona harbors more than a crush on her cousin, and she's jealous that another woman is taking him away. When Diana walks down the aisle, however, Momona is blown away by her beauty and grace. But before the two marry, Momona is whisked away into the bizarre world of Jewel Land with no explanation, and drafted into a program as a Lady Jewel Candidate. Did you dip into some weird punch, Momona?

Momona is aided by her very own Jewelpet, Ruby, who has chosen her to become the next Lady Jewel, or the fairest lady in all the land. The winner will be chosen by the Queen herself. There are trials and tribulations Momona and Ruby will have to face together, and Momona will be competing with other candidates and Jewelpets, who all want the same thing. There's also Prince Kaien, who looks suspiciously like Momona's cousin.

The candidates all have their own Jewelpet friends and training they have to go through to become "proper" ladies, and the fact that they're competing for a fluffy title make it easy to pass on Lady Jewelpet. But despite its insistence on putting female characters in silly circumstances like these, I genuinely enjoyed this episode; it's got all the pep and color you'd expect from a shoujo anime, from magical items to transformations and special outfits. I also really dug the opening song, which sounded more like a regular pop song than anything else.

Lady Jewelpet is going to go a long way to act as my smallest bastion of hyperfeminine charms this anime season, assuming I can get past the cousin love overtones. I get that it's not a big deal in Japan, but it's such a rampant trend that it honestly begins to grate on my nerves. I'm not sure it's the best thing to be teaching children in any area, either, but as long as it's not too pronounced I suppose I'll hang on. It's just so weird to see in a story like this that's so traditional about marriage and the way women should behave. I don't know what's going to happen, but I do know it's the cutest show this side of Spring 2014's anime season, and I'll be following it. 

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Brittany Vincent
Brittany VincentContributor   gamer profile

3 I'm Brittany, and I'm the resident creeper, er, community manager over here at I'm here to make your experience more + disclosures



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