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Justin Bieber and Piko Taro smash together for SoftBank ad campaign

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PHRASING

From the same people that brought you "Oto-san" (which means father), a talking white Hokkaido breed dog that is somehow the patriarch to the human Shirato family (video of that below), comes the newest advertisement campaign from Japanese mobile phone carrier SoftBank and it is--- Justin Beiber! And it's not just the Beebz, it's also Piko Taro! The man that sang that viral hit about combing fruits and writing tools, "Pen Pineapple Apple Pen".

This ad campaign featuring Canadian immigrant Justin Beeber has the popstar decked out in an all blue Japanese school uniform singing over the school PA system. Biebear then enchants everyone with his singing and roams the halls of the school asking students if they're on the new "Super Student" plan using the slogan "Gakuwatteru". The "Super Student" is SoftBank's discounted plan program thing for students.

Justin runs into Piko Taro and they do their thing. Bieber then walk into the Shirato family home, who have been the staple ad campaign family of Softbank. Otou-san asks who Justin is and replies "Super Student". Then the daughter, played by Aya Ueto, asks Justin if his name is "Super".

For those who don't know, SoftBank owns 80 percent of the US carrier Sprint and I theorized that there has been an attempt to emulate the "Oto-san" ad campaign with the often mocked Sprint "Framily" campaign a few years ago. Though this doesn't necessarily mean that we will suddenly see Bieber and Piko Taro in US ad campaigns as evidenced by the region lock out of the official video outside of Japan.

Yes, Justin Bieber sang that "What do you mean" song. Not many people know that and always are surprised when they find out.

 

 


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Red Veron
Red VeronContributor   gamer profile

Red likes a lot of things from Japan and wants to share more about it with the world. He even likes the bad anime. Sometimes. As long as it doesn't have big boobs. Maybe. more + disclosures


 



Filed under... #Softbank #video

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