Ka-ching: Madoka Magica spends millions on big Yomiuri ad


Who spends big money on a newspaper ad these days? Shaft and the production committee behind Meguca, that's who. They just took out a massive full-page ad in the Yomiuri Shinbun to promote the airing of the series' last episodes.

This is news for two reasons:

The Yomiuri Shinbun is the biggest newspaper in the world based on circulation. In fact, Japan holds the top five biggest news papers by that metric as well. This is probably because Japan is full of old people who don't like reading their news on a screen.

Being the biggest newspaper in the world, a full-page ad in the Yomiuri Shinbun costs a lot of money. Roughly 30-50 million yen. That's about $611,000 at the upper end.

Sure, it's not Superbowl money, but a hell of a lot to promote two episodes of a late-night anime with a primarily otaku audience.

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Josh Tolentino
Josh TolentinoManaging Editor   gamer profile

Josh is Japanator's Managing Editor, and contributes to Destructoid as well, as the network's premier apologist for both Harem Anime and Star Trek: Voyager For high school reasons, he's called "u... more + disclosures



Filed under... #anime #industry affairs #Shaft #weird news



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