PS4 and Persona 5 get dramatic price drop song commercial



Two new PlayStation 4 models just got announced yesterday, where the original PlayStation 4 got a price drop to $299 (or 29,980 Yen in Japan) in the form of a new sleeker slim model. In the US, Sony conducted one of their "PlayStation Meetings" to announce and unveil the new models. While in Japan, they took another route in announcing the new price drop.

Instead of having a boring press conference where a silky voiced man tells you about new features, Sony Computer Entertainment Japan, opted to go the usual "weird Japan" route with a music announcing a price drop. This not a normal music video since it features an actress dressed up as renowned Japanese author Ichiyō Higuchi, a Japanese female writer from the late 1800s, who is on the 5000 yen banknote who plays a prominent role in the music video.

In the video, Higuchi is singing an extremely dramatic and catchy ballad all about the new price of the PlayStation 4 and how Persona 5 is also coming out on the system. Higuchi's role is to represent the 5000 yen (which is the banknote she is on) and the reduction in the price of the PlayStation 4, she is shown to be freed from her imprisonment from a building that looks like a giant PlayStation 4. This daring rescure (or theft?) is done the main character from Persona 5, who is a "phantom thief", which is line with the motif of the game (and is also a clever tie-in).

After her rescue, an explosion of 5000 yen bills rain down from the sky but without the writer's picture on it. Then some nice visual imagery happens along with some clips of gameplay of Persona 5 while Higuchi plays some PlayStation 4. The part where the singer just sings out the new price of 29,980 Yen in Japanese just gets me singing along every time I hear it, it sounds like the perfect ending song from a super cheesy and dramatic Japanese drama. I would totally watch a drama just to get hear it. I love this commercial.


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Red Veron
Red VeronContributor   gamer profile

Red likes a lot of things from Japan and wants to share more about it with the world. He even likes the bad anime. Sometimes. As long as it doesn't have big boobs. Maybe. more + disclosures



Filed under... #music #persona 5 #PlayStation #PS4 #trailers #video



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