Schwarzenegger & Willis starring in new Kowa coffee ads



The latest bit of marketing for Kowa's new "Power" canned-coffee line features aging-action stars Arnold Schwarzenegger and Bruce Willis getting their hands dirty and shouting power at the top of their lungs. While it's not unusual for popular actors to star in these commercials overseas -- it's considered less likely to harm their careers than doing it domestically -- this is the first time I've stumbled across one featuring Bruce Willis. Schwarzenegger is no stranger to cutting these bizarre promos, however. I also love that they even give us a behind-the-scenes look at how things were filmed. 

I admit I love canned-coffee, and often stopped to buy some whenever I'd walk by a vending machine in Japan. Here in the states, it's only when I make a trip out to our local asian market, but selection always seems to pale in comparison; I'm usually partial to Boss, given a choice. Oddly, Kowa's "Power" line seems to market the coffee almost like it's an energy drink. I seriously doubt anyone getting off a long day in construction will be looking to energize themselves with a can of iced coffee. The commercials are set to begin airing in Japan next week.

[JT via Oricon News]

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Tim Sheehy
Tim SheehyContributor   gamer profile

Tim is the former Editor-in-Chief of Japanator, a content media specialist by day, and pro-blogger by night. His posts can be found scattered throughout the Modern Method network. Also, he writes... more + disclosures



Filed under... #CM #japan #video #weird news



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