TokyoPop founder Stu Levy does AMA on Reddit


Read about how a former industry titan toppled

Buried in the midst of Reddit's Ask Me Anything section, TokyoPop founder Stu Levy popped in for two hours to answer questions from fans about the company, the industry, and manga in general.

One of the more interesting questions (for me, anyways), was his response to why TokyoPop ceased publication in the US:

In early 2011, our #1 company Borders went bankrupted and liquidated. They owed us close to $1 MM and didn't pay a dime. Further, with Borders gone, we overnight lost 1/3 of our sales on all titles (since they were 1/3 of our market). Our company operated with very tight profit margins, so we were unable to sustain the impact of that double-whammy and needed to close down our LA publishing office, in order to pay our creditors.

Borders was always the more manga-friendly store (Kurt Hassler, VP at Yen Press, used to be a major buyer for Borders), while Barnes & Noble was quick to turn over titles that weren't performing. But when it went down, companies that didn't already have a major foothold in Barnes & Noble suffered immensely.

It's really unfortunate for TokyoPop, but now that they're pursuing a Print on Demand relationship with RightStuf and digital rights on places like Comixology, they have a chance of coming back.

There aren't a ton of questions by Reddit AMA standards, but it's worth taking a look at to get a bit of insight into the world of the manga industry.

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Brad Rice
Brad RiceFounder   gamer profile

Brad helped found in 2006, and currently serves as an Associate He's covered all aspects of the industry, but has a particular preference for the business-end of things, more + disclosures



Filed under... #industry affairs #manga #Tokyopop



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