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Virtuous (Bi)Cycle: Yowapeda inspires lady cyclists

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Girl power? More like girl pedal!

I love Japanese words. That might come as natural, given where I'm writing, but the way Japanese use words - foreign words in particular - is appealingly idiosyncratic. Case in point: "Boom". Where we filthy foreigners might say something's "trending" or "viral" or "hip", any new fad in Japan seems to be called a "boom". And the newest boom? Ladies on bikes.

Before that sounds like some kind of fetish of mine (you don't want to know my fetishes), the the cause behind the new boom in girls getting their cycle on is none other than Yowapeda (aka Yowamushi Pedal) the ostensibly boy-targeted biking anime that's taking Karen and her recaps by storm.

Apparently, women have been so motivated by the sight of cute boys on bikes being intense and inspiring that sales of bicycles have spiked dramatically. According to cycling shops, the biggest increases have been at locations around the city of Ikebukuro, specifically the shopping area and female otaku Mecca, "Otome Road". As might be implied by the phrase "female otaku Mecca", Otome Road attracts maidens from all over with specialty shops and merchandise targeted towards the fairer sex. And what they want is to pedal.

This reminds me of the time K-ON! boosted sales of particular models of guitar, and how LovePlus spurred 2-D maniacs to go on "pilgrimages" to Atami resort and other locations used in games and anime.

Now all we need to hope for is that these maidens loving the cycle take it up as a hobby for real. The world needs more people who love the bike.


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Josh Tolentino
Josh TolentinoManaging Editor   gamer profile

Josh is Japanator's Managing Editor, and contributes to Destructoid as well, as the network's premier apologist for both Harem Anime and Star Trek: Voyager For high school reasons, he's called "u... more + disclosures


 



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